NEWS

From 10 to 13 November, INDESCAT has participated in a new face-to-face meeting of the I3-INSHAPE project in Eindhoven, in the framework of the ELIS Pitch Stop Event organised by Cluster Sports & Technology. In this meeting, the representative ‘Flagships’ from each region that were selected at the beginning of the project, met for the first time with their co-developers, companies that have recently joined the project to provide them with services. The participating organisations have carried out work dynamics, with experts in various areas, with the aim of reinforcing joint innovations. Three companies from the cluster are represented: Onalabs Inno-Hub, Clubs Eurofitness, and SevenMila.

We interviewed Ramon Amich, director of Nielsen Sports in Spain and Portugal, a company that, among other services, offers ‘measurement of the media return of sponsors in all types of competitions for clubs, entities, associations and brands; market research through regular surveys in 35 countries around sport (interest, practice); and consultancy to help our clients define/evaluate/understand sponsorship possibilities’. Amich points out that one of the biggest challenges for the company is the constant change in the way content is consumed and the relationship with fans. To meet this challenge, Nielsen Sports has developed a strategy centred on three main axes: the use of technology to monitor new channels, the ability to adapt to evolving formats and audiences, and personalisation to offer experiences that are more tailored to each consumer.

INDESCAT, along with some twenty Catalan clusters, travelled to China the week of 14 October to explore the country's innovation ecosystem, establish alliances and seek opportunities for international collaboration. This is the tenth edition of the Strategic Cluster Week, an initiative organised by ACCIÓ.

On October 1st and 2nd, INDESCAT participated in the second in-person meeting of the ESMIS project in Dublin, organized by Sport Ireland. The project is currently in the phase of creating a digital platform that will help sports facility managers to access information and find inspiration from best practices in sustainability implemented by other facilities across Europe.

More than a hundred members of INDESCAT, the sports industry cluster in Catalonia, participated today in the Day of strategic reflection and innovation in relation to the trends that will mark the future of the sports industry. The event, which was held at the Sant Pau Art Nouveau Site, was based on the INDESCAT TRENDS 2024 study. More than 25 trends and other industries that will transform the sports sector prepared by the cluster itself. Among the most relevant trends were the evolution of technology, the hyper-personalisation of products and services, and a holistic view of health.

Entrevistem a Mireia Álvarez, presidenta del Clúster Internacional del Pàdel, qui explica que "el repte més important que tenim a curt termini es consolidar el Clúster. Per aconseguir-ho, continuem treballant en la creació d’una estructura pròpia professional i la creació de nous serveis". "D'altra banda, a llarg termini volem impulsar el pàdel com esport olímpic i potenciar la sostenibilitat en tots el àmbits d’actuació" especifica Álvarez. La presidenta del Clúster Internacional del Pàdel assegura que "la pertinença a INDESCAT ens permetrà connectar amb altres actors de la indústria esportiva, facilitant la creació d'aliances estratègiques que ampliïn el nostre abast tant a nivell local com internacional".