NEWS

INDESCAT analyses the trends that will transform the sports sector

More than a hundred members of INDESCAT, the sports industry cluster in Catalonia, participated today in the Day of strategic reflection and innovation in relation to the trends that will mark the future of the sports industry. The event, which was held at the Sant Pau Art Nouveau Site, was based on the INDESCAT TRENDS 2024 study. More than 25 trends and other industries that will transform the sports sector prepared by the cluster itself. Among the most relevant trends were the evolution of technology, the hyper-personalisation of products and services, and a holistic view of health.

OTHER NEWS

Did you know that through the ‘Kit Consulting’ you can obtain funding to take a new leap in the digital transformation process of your company? The ‘Kit Consulting’ programme aims to support SMEs in their digital transformation strategy so that they can remain competitive in this constantly changing business environment.

This November, INDESCAT has promoted four significant actions that have their origin in the proposals and results generated by its Outdoor and Sports Tourism Working Groups, the Healthy Business and Corporate Sports, and also the Fitness and Health. Mainly, the actions have had an intercluster component and have been the Tech4Travel Summit, the 1st Healthy Business Congress of Catalonia, the Benchmarking Mission at the Interihotel Fair in Madrid and the WeMind International Forum.

INDESCAT has participated in the 1st Healthy Company Congress of Catalonia, organised by ACES (Asociación Corporativa Empresa Saludable), with the coordination of the panel on ‘Healthy habits in the company’.

INDESCAT has accompanied about ten companies and organizations of the cluster (Eurofitness, Aerobic&Fitness, Gestiona, Euncet, North3, CET10, ègora, Waapiti) to Madrid in the framework of the Benchmarking Mission to the Interihotel Fair, a benchmark of design and interior design organized by the AMBIT Cluster. INDESCAT has organized this benchmarking and knowledge trip with the aim of discovering the latest trends, innovations and projects in the field of hospitality design in an event recognized as a catalyst of transformative energy in the design sector for hotels and restaurants.

We interviewed Josep Maria Padullés, CEO of Chronojump, a company that is committed to open technology and innovation to make advanced sports analysis tools accessible. ‘Our devices are accurate, accessible and offer pioneering solutions such as force measurement in rehabilitation and inertial resistance control, a fact that positions us as a global benchmark,’ explains Padullés. He also stresses that ‘our goal is to make sports technology accessible to everyone with free and open source software, used by athletes, large clubs, universities and hospitals on a global scale’.

Césped Inteligente Grass-Twin is an industrial research project led by INDESCAT, the sports industry cluster, driven by the cluster companies Fliwer Intelligence and Sports & Landscape, as well as the organisations Inolve NewTech and Rotimprés, and with the participation of the cluster Functional Print. The proposal will receive a grant of €229,298 from the Spanish Ministry of Industry, Trade and Tourism (MINCOTUR) for innovation in the field of sport and physical activity. The total budget of the project - which aims to optimise the use of irrigation on grass pitches - including the MINCOTUR grant, is €291,958. INDESCAT has advised and accompanied the participating companies and entities in the preparation, drafting and application of this sports industry project. On the other hand, INDESCAT has also obtained two projects, with an overall aid of more than 70,000 euros, funded by the programme of initiatives to strengthen competitiveness for cluster projects of ACCIÓ.

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