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El clúster català de la indústria de l’esport, INDESCAT, va celebrar ahir en col·laboració amb el RCTB 1889, on va tenir lloc l’esdeveniment, i el Barcelona Sports Hub, la jornada Claus i Tendències dels Patrocinis Esportius. La sessió —que va reunir més de 130 assistents— va oferir una mirada de 360° al món del patrocini esportiu a través de perspectives diverses i els rols dels diferents actors implicats en aquest àmbit. A través de l’experiència directa d’empreses patrocinadores i de professionals amb una trajectòria consolidada, es van posar sobre la taula les claus, les lliçons apreses i les tendències a futur.

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La digitalització i la seguretat són dos pilars clau en l’evolució del sector esportiu, especialment en disciplines en creixement com l'escalada en rocòdroms. En un context on la tecnologia pot millorar tant l’experiència dels esportistes com la gestió dels centres, neix Lizcore, una iniciativa que redefineix la manera com entenem i vivim aquest esport.

Lizcore és una empresa tecnològica que impulsa la transformació digital dels rocòdroms, oferint un sistema integral que combina seguretat, rendiment i comunitat. A través del seu innovador Safety Gate, un sistema per a autobelays basat en intel·ligència artificial que prevé accidents, i una plataforma SaaS per a la gestió i anàlisi de dades, Lizcore fa que l’escalada sigui més segura, accessible i divertida per a tothom.

Conversem amb Edgar Casanovas, CEO i fundador de Lizcore, per descobrir com va néixer aquest projecte, quina és la seva aposta per la digitalització de l’esport i com la seva tecnologia està redefinint el futur dels rocòdroms arreu del món.

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This September, INDESCAT took part in a strategic mission to the Swedish region of Skåne, together with 15 Catalan clusters. The mission, organised by ACCIÓ, aimed to explore one of Europe’s most advanced innovation ecosystems and to establish synergies for future European projects.

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INDESCAT and the AMBIT cluster presented on September 15 the results of “LIVINGLAB-FIT: Reinventing Fitness Spaces.” This pioneering initiative aims to respond to the needs of companies in the sector to redesign sports spaces to make them more comfortable, attractive, inclusive, healthy, and efficient. The ultimate goal is to attract new members and improve the experience and loyalty of existing ones, as well as the staff working in these centers. This project, promoted by both clusters and with the participation of various stakeholders —from fitness centers to sports equipment suppliers and the academic sector— has received the support of ACCIÓ within the framework of the competitiveness support program.

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INDESCAT-entrevista

Sustainable mobility is one of today’s major challenges, especially in high-traffic contexts such as large-scale events and daily corporate operations. In response to this reality, innovative solutions are needed—ones that embrace a more efficient, connected, and environmentally friendly model. Within this framework, BusForFun was born: a company driving a new paradigm in collective mobility by integrating technology, logistics, and sustainability to optimize travel across Europe.

We speak with Aaron Bello, Sales Manager at BusForFun, to learn how the initiative began, the challenges they’ve faced in transforming mobility at mass events, and how they bring this experience into the corporate world to facilitate the daily transport of thousands of workers.

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From September 19 to 21, the city of Girona will once again become the epicentre of the cycling world with a new edition of Sea Otter Europe Costa Brava Girona by Garmin - Shimano, one of the most prominent international festivals in the sector. In this 9th edition, five member companies of INDESCAT and the Barcelona Sports Hub will participate in the cluster’s exhibition space within the Expo Zone, reinforcing their presence and visibility in a strategic event for the sports industry.

For the third consecutive year, INDESCAT is collaborating with the festival's organisers through a strategic partnership aimed at enhancing the competitiveness and international projection of Catalan companies in the sports sector.

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