On Thursday 12nd April, a new edition of the conference organized by the Master in Sports Management of the UPF Barcelona School of Management was held, which had the collaboration of INDESCAT.
On its seventh editcion, the conference was dedicated to communication in the sports industry and It had the participation of outstanding professionals of the sector that approached the management and planning of the communication from different perspectives.
The day was developed in different thematic blocks:
- In the morning, issues linked to innovation were dealt, like the impact of sponsorship in real time or the organization of e-sports leagues. The athletes' communication management and the work carried out from sports brands were also tackled.
- In the afternoon, more issues related to sports journalism were presented, where the new trends of this type of journalism were discussed, highlighting the magazines that relate culture and sports or the intrusion of athletes as media.
Below, you will find interesting quotes from some of the participant speakers:
"The entry of new actors should mean more competition for sports rights,". Ramon Amich, Managing Director Spain - Nielsen Sports.
"The adaptation to the project, which has changed over all these years, has been one of keys of its success." CEO of the communication and sports agency Lymbus, which manages the communication of Kilian Jornet or Núria Picas, among other athletes,
"80% of Ona's income comes from outside the world of sports." Josep M. Figueras, BCN Managing Director, Marketing Partnerships Partner of You First Marketing and representative of Ona Carbonell.
"The journalistic gatherings have replaced information, we are no longer chroniclers and now we are opinion-makers." Ramon Besa, journalist from El País.
More information on the summary of the day here
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